Roselyn Opel, female #entrepreneur form #Kenya needs your #help. Her fundraiser is meant to rebrand and invest in two packaging machines.
Brad Supplies & Logistics Ltd is focusing on distribution of Organic Fortified Powder Products in the Kenyan and East African Market. The core business is to supply Homes and Humanitarian Agencies with quality Supplementary Nutritional food.
Support her #fundraising efforts here: http://crowdhelps.com/366/48
Here is her story:
Hi Everyone, I would like to ask for your help to take my business to the next level. I set up a small business.about 8 months ago focusing on distribution of Organic Fortified Soy Powder Products including Soy Milk, Rice Milk, Fortified Porridges in the Kenyan and East African Market. Our products are categorized specifically to target general consumer market and specific products for Humanitarian and Government agencies in the management of malnutrition, low immunity, body wastage and provision of foods fortified with essential micronutrients.
We have finished the set up and making of the initial contacts and the reception from the two markets has been positive. Uptake at the retail stores has started picking up with three local stores on board which we anticipate will open doors to the 5 major supermarket chains taking in our products. We have held studies with the government approved research body in Kenya for acceptability of our porridge and the results sent out to the agencies with over 80% acceptance.
However we need to Rebrand and repackage our products to meet our local market based on the market survey/Dip Study and the recommendations from the acceptability studies. This include Rebranding the package for the two target groups including instructions for use to local language. Repackaging in appropriate SKU’s. We currently have only one SKU for each as provided by the manufacturer Introducing of different flavors as we currently have only one flavor Vanilla and yet the products have different flavors. This is going to cost us and we felt that it is important to get the basics and look for the most cost effective way including buying our own packaging machines to repackage into different weights locally, design and print the packaging materials locally, introduce the products into the market officially through cost effective ways focusing more on social media as the main avenue, and visibility through posters and fliers.
Thank you very much and i look forward to your support.
Read more: http://crowdhelps.com/366/48